Resources

Marketing Places

	“When a neighborhood can no longer retain stable households and can’t attract solid replacement households, there is a fundamental change in the investment of ‘social capital’ – the time and effort residents take to connect with each other. Residents are less willing to support formal efforts, such as a kid’s sports team or a block association, and they begin to limit the time they spend in everyday neighborly activities. Such subtle disinvestment does not go unnoticed, either outside the community or from within. A lack of social investment confirms the perception that a neighborhood is not a place where people choose to be.”            — David Boehlke

• Marketing Affordable Home-Ownership Programs Through Real Estate Professionals  (PDF | 137k)

• Neighborhood Marketability  (PDF | 119k)

• The Fair Housing Act  (PDF | 18k)

• Top Ten Neighborhood Marketing Principles  (PDF | 32k)

Neighborhood Strategies

• Leveraging Home-Ownership Promotion As A Tool For Neighborhood Revitalization  (PDF | 116k)

• Pride's Building Blocks: `Promising' Plan For Baltimore's Neighborhoods Will Get A Hartford Trial  (PDF | 61k)

• Great Neighborhoods, Great Cities 2004  (PDF | 143k)

• Building a New Framework for Community Development in Weak Market Cities   (PDF | 131k)

• The Mayor’s Council On City Living Report (Baltimore)  (PDF | 143k)

• The ‘Segregation Tax’: The Cost of Racial Segregation to Black Homeowners  (PDF | 384k)

Bibliography

• The Death and Life of Great American Cities, Jane Jacobs
• The Urban Villagers, Herbert Gans
• The Image of the City, Kevin Lynch
• Fixing Broken Windows, George L. Kelling and Catherine M. Coles
• The Tipping Point, Malcolm Gladwell
• Black Wealth, White Wealth, Melvin L. Oliver and Thomas M. Shapiro
• The Geography of Nowhere, James Howard Kunstler
• Inside Game, Outside Game, David Rusk
• Make Success Measurable, Doug Smith
• Bowling Alone, Robert Putnam
• Building Neighborhood Confidence: A Humanistic Strategy for Urban Housing, Rolf Goetze (out of print)
• The Rise of the Creative Class, Richard L. Florida

Webography

American Planning Association
www.planning.org

The Brookings Institution
www.brookings.org

National Neighborhood Coalition
www.neighborhoodcoalition.org

National Neighborhood Indicators Partnership
www.urban.org/nnip

Planetizen
www.planetizen.com

Sprawl Watch Clearinghouse
www.sprawlwatch.org

For a taxonomy of neighborhoods
www.czb.org