The Home Marketing and Sales Guide, written by Marcia Nedland for NeighborWorks America, is an online guide to developing marketing and sales plans for homes developed as affordable housing and/or in revitalizing neighborhoods. The Guide has dozens of worksheets and examples of marketing and sales tools.
the website of the National Association of Realtors, is a wonderful resource for home marketing and sales. Even if you are not a Realtor, there are many resources you can access. Be sure to register and sign up for weekly updates on Research & Statistics, and Sales & Marketing. Also sign up for the Business Tips e-newsletter, which includes a lot on sales and marketing. One of our favorite research items is the NAR’s annual Survey of Buyers and Sellers. The full report must be purchased by non-members, but you can access a slide show with key stats from the 2012 Survey here